This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the "Site").

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

You may also be asked to provide Personal Information on the Website. Personal Information can be gathered when you fill out and send feedback forms or send e-mails to Active Wellness Products Inc. (or AWP, registered trademark Good Moood Farm) or when you register for the press release and publication list and/or when you communicate with us by means of the "Contact Us" tool. By providing Personal Information to AWP, you are consenting to its collection, use and disclosure in accordance with this Policy. Personal Information is only collected on the Website when you voluntarily submit Personal Information to us.

We collect Information using the following technologies:

· "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

· "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

· "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

In addition, AWP may, from time to time, use analytical platforms or services such as Google Analytics in conjunction with cookies or beacons to, without limitation, display ads that may be of interest to you on the Website and on various sites that you may browse, based on your age group, gender and interest categories.

You may elect to cease to view targeted content generated by analytical platforms by changing settings on your Google account and accessing opt-out pages maintained by associations such as the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and/or the Network Advertising Initiative.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

The Personal Information collected by us on the Website is used to:

  • process requests, and to keep you informed about your request status,
  • deliver to you by e-mail or by post press releases and publication,
  • respond to your inquiries,
  • notify you of products or special offers that may be of interest to you,
  • enforce the Website's terms of use, and
  • prevent potentially prohibited or illegal activities for security purposes.
AWP may use and/or disclose anonymous "aggregated data" to third parties to tailor your experience of the Website, help AWP analyze interest in areas of the Website, the browsing patterns of its users in order to improve the content, operation and design of the Website and get data for statistical purposes to improve the Website.

We do not sell, rent, or share Personal Information with any third parties other than as necessary for third parties to perform services on behalf of AWP. We occasionally hire third parties to provide limited services on our behalf, such as website hosting, administering surveys, processing, mailing and delivering orders, and sending information about our products and services. However, such third parties are obligated to maintain the confidentiality of Personal Information and are not authorized to use Personal Information for any purpose other than providing those services.

In addition, we may release Personal Information we have collected when legally required to do so, for example to respond to a subpoena, court order, a law enforcement or governmental agency's request, or to verify or enforce compliance with the policies and applicable laws governing the Website, or to protect against misuse or unauthorized use of the Website. We also reserve the right to share, assign, or transfer your Personal Information to any of our affiliates or to any successor in interest to our business by merger, sale of assets, reorganization, operation of law or otherwise. We also reserve the right to share anonymous aggregated information with potential sale or merger parties, those providing financing to us and their respective advisors.

Additionally, if you provide AWP with content for publishing or feedback, we may publish your user name, name and/or location.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at

You can opt out of targeted advertising by:




Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:

Please be aware that the Websites may contain links to other websites on the Internet that are owned and operated by third parties. The privacy practices of those websites linked to the Website are not covered by this Policy. AWP is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties, different rules regarding the collection and use of your Personal Information may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. These other websites may send their own cookies or clear GIFs to users, collect data or solicit Personal Information. Additionally, other companies which place advertising on the Website may collect information about you when you view or click on their advertising through the use of cookies or clear GIFs. We cannot control this collection of information. You should contact these entities directly if you have any questions about the use of the information that they collect.

AWP takes reasonable measures to protect information from unauthorized access, collection, use, disclosure, copying, modification or disposal in a manner commensurate with its sensitivity, value and criticality. Such measures include data privacy and security measures including the use of various hardware and software. In addition, AWP employs generally accepted information security techniques, such as firewalls and access control procedures and deploys organizational (e.g. information is available to other persons only on a need to know basis), and technological measures (e.g. computer passwords), as well as employee training to protect Personal Information against loss and unauthorized access. While AWP puts in place reasonable precautions to protect Personal Information, we cannot guarantee at all times the security of such information. No method of transmitting or storing data is completely secure, particularly with regard to Internet applications.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

The Site is not intended for individuals under the age of 18.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

1108 - 250 Consumer Road, #139, North York, ON, M2J 4V6, Canada

Last updated April 01, 2020.